Alumni Association Establishes Golf Tournament to Engage Members & Raise Funds
Partner Snapshot
The Collin County Chapter of the Texas Tech Alumni Association had been defunct for several years when a group of local alums decided to resurrect it. As the chapter began to get back on its feet, the primary goal was to engage alumni and raise funds for a scholarship program.
Collin County is located in North Dallas, Texas, with a large population base of Texas Tech alumni. The newly active chapter started out by hosting watch parties for Red Raider athletic events, but wanted to do more to build connections and replenish their coffers.
Though Sam Clark wasn’t a member of the initial board, he quickly volunteered to head up a golf tournament that would help the group reach their goals of alumni engagement and fundraising. “It was basically a done-deal that we were going to have a golf tournament,” Sam says. “Everyone on the board plays golf or is a member at a country club and everyone knew it was a great way to raise money.”
The goal of the golf tournament was not only to raise money for a scholarship program, but to build strong connections among the chapter’s alumni.
The Challenge
Right off the bat, Sam had questions. Though he had played in charity golf tournaments, he’d never planned one from ideation to fruition. “I wondered how we should handle registrations, payments, leaderboards, pin flags, and so many other details,” he says. Much of the initial planning phase was spent determining the overall approach to the golf tournament: target audience, the type of golf facility (public or private), price points (high end or mid-level), and a budget.
Next up? Determining processes and tournament operations. Sam knew they’d need a website of some type to collect registrations and handle payments, which he knew could end up being a hassle if they tried to build something from scratch or went with the wrong event management platform. What’s more, Sam wanted a one-stop shop for quality tournament add-ons so there were fewer vendors and moving parts to manage.
The Solution
Another member of the chapter’s board, Russell Hall, had run several tournaments through GolfStatus, and told Sam it was just what he needed. Once the major decisions were made about host golf facility and team pricing, Sam connected with the GolfStatus team to get an event website up and running.
“Since we were starting a tournament from scratch, I wanted one place to manage everything,” Sam says. “GolfStatus got us up and running quickly. It would have been a major headache to have to spend hours and hours trying to get a site built and payment processing set up.” Sam worked with the GolfStatus team to build the event website, share access to the software with members of the the planning committee, and set up everything in the platform’s back end.
The Results
“I honestly don’t know how we would have done it without GolfStatus,” Sam explains. “It would have quadrupled—or more—the work and time that went into the tournament.” The event pulled in 32 teams and primarily targeted local Texas Tech alumni. The nature of the tournament was centered around the Red Raiders in terms of giveaways and messaging, but no one was excluded. “A couple folks showed up that supported rival schools and had to deal with some friendly ribbing from the alums,” Sam laughs.
“For year one, we felt good about how we did,” Sam says about the tournament’s fundraising outcomes. He says they didn’t have a fundraising goal so much as they had a budget to balance with expenses and profit, plus learn from the first year to do it “bigger and better” in year two and beyond. The tournament’s revenue was split between a donation to the Texas Tech Athletic Department and the bulk going to reestablishing the chapter’s scholarship fund. Sam says that connecting alumni, with each other and the chapter, was just as important as the money that was raised.
To recruit sponsors, the planning team leveraged the networks of the chapter’s board and committee chairs and reached out to businesses in the area owned by alumni of Texas Tech. Those connections and relationships helped draw 22 sponsors to the tournament. GolfStatus’ exclusive Technology Sponsorship sold for $3,000 and provided robust sponsor exposure on the event website and leaderboards.
“I honestly don’t know how we would have done it without GolfStatus,” Sam explains. “It would have quadrupled—or more—the work and time that went into the tournament.”
Tournament Add-Ons
From the outset of planning, Sam knew the tournament needed quality add-ons that players expect when playing in a charity event, such as pin flags, hole-in-one contests, and high-end auction items. The fact that GolfStatus was able to provide all of this and more was huge for Sam and his team. “Having one place to get everything meant fewer things to manage,” Sam says.
They purchased pin flags and hole-in-one insurance directly from GolfStatus, who handled all the details, plus unlocked the platform’s invoicing feature to simplify accounting for sponsors that requested invoices. The sale of the Technology Sponsorship and purchase of add-ons qualified the tournament for a Stay and Play package donation from the Dormie Network Foundation, which was leveraged as a high-end live auction item that brought in thousands of extra dollars. An accompanying silent auction also featured signed memorabilia from the Texas Tech Athletic Department and items donated by local businesses.
The chapter used its relationship with the main Texas Tech Alumni Association to involve some big names in the Athletic Department in the tournament. Head men’s basketball coach Grant McCasland, head football coach Joey McGuire, and the Red Raider mascot were in attendance, which attracted both golfers and sponsors to the tournament and added value and legitimacy to the overall event experience.
“Incredible” Support
Sam says the support he got from the GolfStatus client success team was second to none, responding to questions and addressing any challenges right away. GolfStatus has PGA Professionals on staff, who provide a unique perspective and know the ins and outs of golf tournaments. Sam says he’s worked in customer service as an account representative before, and he says the service provided by GolfStatus “put me to shame! They were so knowledgeable and responsive.” Sam worked closely with Paul Murcek, PGA on the client success team. Paul helped build the event website and provide guidance on hole-in-one packages, and provided “incredible support, which is huge when throwing a big event like a golf tournament.”
Lessons Learned
As a first-time tournament organizer, Sam says that early on, he worried that he was behind the eight ball with planning, when in reality, many of the details come into place closer to the event date. “I wish I knew that from the get go,” he says. “In reality, getting the golf course booked and the website live are the first major things to check off the list. After that, we had to just wait to finalize a lot of the details.”
He says having a committed group of at least four volunteers was key. “Don’t try to do it by yourself!” Sam says, and make sure those folks are going to be in it for the long haul to make the tournament a success.
“I’ve worked in customer service before, and GolfStatus put me to shame! They were so knowledgeable and responsive.”
The biggest lesson learned Sam says he’d share with other first timers? “Things are going to happen the day of the tournament, but more than likely, golfers and sponsors aren’t even going to notice and it’s not going to ruin the day.” Having a good support staff—including the GolfStatus support team—in place is key, Sam says, to ensure any issues that arise can be handled in a timely fashion and not interrupt the flow of the event. “When you’re bringing 150 people out for the day who are looking to you, it’s nice to know you have people in your corner so it’s not all on you to figure out.”
Building for Future Success
The chapter is excited for year two of the event, especially with the experience they gained with the inaugural tournament. They hope to expand the event to both courses at the host golf facility, Gleneagles Country Club, part of Invited Clubs, and fold in additional contests. “We’ll debate a lot of things about next year’s event, but it won’t be a debate at all over whether or not we’ll use GolfStatus. We’ll be back!” Sam says.
Get qualified for golf for good
Texas Tech Alumni Association of Collin County was able to utilize GolfStatus’ golf event management platform at no upfront cost through the Golf for Good program. You can get a free event website with online registration, access to exclusive sponsorships and add-ons, tournament planning guidance, and more at no risk. Click below to find out more and get qualified!